Lifecycle/email Marketing MKT 335 TBA 08/31/26 - 12/13/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you鈥檒l learn to craft successful email campaigns within lifecycle marketing plans. By the end, you鈥檒l build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Consumer Behavior MKT 352 TBA 08/24/26 - 10/18/26 3 This course examines why consumers act the way they do in the marketplace. Psychological and sociological influences are studied with respect to their effects on consumer behavior. The consumer decision making process is evaluated from an individual and group perspective. The ultimate goal of the course is to connect what one learns about consumer behavior to the making of sound marketing decisions. Prerequisite(s): MKT 305
International Marketing MKT 386 TBA 10/19/26 - 12/13/26 3 This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing. Moreover, this course introduces students to the principles of international marketing. Students gain an understanding of the economic issues driving companies to market internationally. They learn to analyze the global market environment and to formulate and evaluate global market strategies. What is an international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs? Prerequisite(s): MGT 202, MKT 305
Promotion Mgmt MKT 461 TBA 01/20/26 - 03/12/26 3 The study of an integrated program of advertising, personal selling, public relations and sales promotion designed to present a company and its targeted consumers. An effective promotion strategy designates the role of communications in achieving an organization鈥檚 marketing objectives, and students will analyze successful strategies and create promotional plans adhering to the framework studied in this course. Prerequisite(s): MGT 202, MKT 205
Sales & Sales Force Mgmt MKT 474 TBA 03/16/26 - 05/07/26 3 This course emphasizes the link between the determinants of sales performance and the actions that sales managers can take to direct and control that performance. Throughout the course, students will experience an overview of personal selling techniques and practical training in the selling process. Furthermore, the course studies the formulation and implementation of strategic sales programs and the evaluation of sales force results. Prerequisite(s): MKT 205
Growth Mkt/multi Mkt Capstone MKT 482 TBA 03/09/26 - 05/03/26 3 In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. Prerequisites: MKT-320, MKT-335
Growth Mkt/multi Mkt Capstone MKT 482 TBA 01/12/26 - 04/26/26 3 In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. Prerequisites: MKT-320, MKT-335
Marketing Strategies MKT 615 S 03/16/26 - 05/07/26 3 Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today鈥檚 marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 S 05/11/26 - 06/27/26 3 Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today鈥檚 marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 S 08/24/26 - 10/18/26 3 Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today鈥檚 marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
