Digital Mkt Analytics/experimentat MKT 310 TBA 01/12/26 - 04/26/26 3 Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Digital Mkt Analytics/experimentat MKT 310 TBA 08/31/26 - 12/13/26 3 Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Social Media/brand Awareness MKT 320 TBA 03/09/26 - 05/03/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 10/26/26 - 12/20/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 01/12/26 - 04/26/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 06/29/26 - 08/23/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 08/31/26 - 12/13/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Lifecycle/email Marketing MKT 335 TBA 01/12/26 - 03/08/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you鈥檒l learn to craft successful email campaigns within lifecycle marketing plans. By the end, you鈥檒l build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Lifecycle/email Marketing MKT 335 TBA 08/31/26 - 10/25/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you鈥檒l learn to craft successful email campaigns within lifecycle marketing plans. By the end, you鈥檒l build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Lifecycle/email Marketing MKT 335 TBA 01/12/26 - 04/26/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you鈥檒l learn to craft successful email campaigns within lifecycle marketing plans. By the end, you鈥檒l build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
