Intercultural Comm in Business MGT 714 TBA 01/19/27 - 03/14/27 3 This course is designed to provide students with the skills necessary to establish and maintain positive business relationships across cultures. Students will consider key aspects of intercultural communication theory such as proxemics, haptics, perception, formal and informal language, nonverbals, styles of argumentation, direct and indirect communication, power distance relationships, and high/low context cultures. Students will then apply that theoretical knowledge to practical business situations both within and across companies and cultures.
Creating and Leading New Ventures MGT 715 TBA 05/10/27 - 06/27/27 3 The objective of this course is to examine the environment of entrepreneurship from types of opportunities to understanding how the opportunity pursued affects planning. The course will provide student experiences in entrepreneurship - including guest speakers and entrepreneurial concepts that will help develop entrepreneurial skills. Course assignments will also give students the opportunity to develop a greater self-awareness regarding the student鈥檚 鈥漟it鈥� with entrepreneurial environments and activities. The student will be challenged to generate ideas and learn the process of determining the distinction between such ideas and pursuit of actual venture opportunities.
Intro to Digitial Marketing MKT 115 TBA 01/11/27 - 03/07/27 3 Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Intro to Digitial Marketing MKT 115 TBA 01/11/27 - 04/25/27 3 Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Intro to Digitial Marketing MKT 115 TBA 05/03/27 - 06/27/27 3 Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Marketing Management MKT 205 MW 08/24/26 - 12/13/26 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 MW 01/19/27 - 05/09/27 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 08/24/26 - 12/13/26 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 01/19/27 - 03/14/27 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 05/10/27 - 08/15/27 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Career Nav in Digital Marketing MKT 210 TBA 08/31/26 - 10/25/26 3 This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you鈥檒l explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you鈥檒l pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 01/11/27 - 03/07/27 3 This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you鈥檒l explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you鈥檒l pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 08/31/26 - 12/13/26 3 This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you鈥檒l explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you鈥檒l pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 01/11/27 - 04/25/27 3 This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you鈥檒l explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you鈥檒l pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Going Viral & Growth Hacking MKT 245 TBA 08/31/26 - 10/25/26 3 鈥淕oing viral鈥� is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. 鈥淕rowth hacking鈥� maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Going Viral & Growth Hacking MKT 245 TBA 01/11/27 - 03/07/27 3 鈥淕oing viral鈥� is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. 鈥淕rowth hacking鈥� maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Going Viral & Growth Hacking MKT 245 TBA 08/31/26 - 12/13/26 3 鈥淕oing viral鈥� is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. 鈥淕rowth hacking鈥� maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Going Viral & Growth Hacking MKT 245 TBA 01/11/27 - 04/25/27 3 鈥淕oing viral鈥� is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. 鈥淕rowth hacking鈥� maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Digital Mkt Analytics/experimentat MKT 310 TBA 10/26/26 - 12/20/26 3 Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Digital Mkt Analytics/experimentat MKT 310 TBA 03/08/27 - 05/02/27 3 Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
