Marketing Strategies MKT 615 TBA 05/10/27 - 06/27/27 3 Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today鈥檚 marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
International Marketing MKT 626 TBA 08/24/26 - 10/18/26 3 The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a 鈥渄omestic鈥� scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process. Prerequisite(s): MKT 615
International Marketing MKT 626 TBA 01/19/27 - 02/21/27 3 The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a 鈥渄omestic鈥� scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process. Prerequisite(s): MKT 615
Customer Data Analytics MKT 640 S 10/19/26 - 12/13/26 3 This course introduces students to methods for analyzing data residing in firms' customer databases. As analytic methods and tools are essential to modern marketing practice, the introductory level of the customer data analytic course focuses on descriptive tools. This course will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers' lifetime value, and see how this technique has been used in different types of organizations. We will review all necessary statistical concepts and learn how to use the software package to conduct a variety of marketing analyses using actual customer databases. Recommended Prerequisite: MKT-615
Customer Data Analytics MKT 640 TBA 06/07/27 - 08/01/27 3 This course introduces students to methods for analyzing data residing in firms' customer databases. As analytic methods and tools are essential to modern marketing practice, the introductory level of the customer data analytic course focuses on descriptive tools. This course will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers' lifetime value, and see how this technique has been used in different types of organizations. We will review all necessary statistical concepts and learn how to use the software package to conduct a variety of marketing analyses using actual customer databases. Recommended Prerequisite: MKT-615
Digital Marketing MKT 650 TBA 02/22/27 - 03/28/27 3 Businesses are increasingly prioritizing digital platforms for their marketing efforts. This course introduces students to digital marketing, and will discuss theories, strategies, tactics and KPIs specific to marketing on digital platforms. In recent years, the digital marketing ecosystem has proved to be different than the F2F one in many aspects. As a result, many businesses employ a separate team solely for digital marketing. It has resulted many colleges offering a course in the topic. We will study modern practices and concepts related to digital marketing, examine real-world cases as well as ethical issues. At the end of the course, students will plan, implement and evaluate a digital marketing campaign through a simulation environment. Prerequisite: MKT615
Consumer Behavior MKT 652 TBA 03/29/27 - 05/02/27 3 Consumer Behavior is designed to introduce the fundamentals of consumer behavior and its importance in the marketing profession. The primary learning objectives are: To acquaint the student with the changes and challenges in consumer behavior, including the research process. To explore the study of consumer psychology that informs consumption-related behavior. To identify the role of social and cultural dimensions on consumer behavior. To examine the model of consumer-decision making in such a way as to apply the concepts of consumer behavior in a practical manner.
Logic and Critical Thinking PHL 233 TR 01/19/27 - 05/09/27 3 Designed to help one argue on behalf of one鈥檚 beliefs so that other people will take one seriously. The argument may be something as abstract as truth or as concrete as an increase in salary. When one asks for an extension on a paper, applies for a job, proposes marriage, or recommends any change that involves others, one puts oneself in a position that requires critical thinking. Critical thinking enables a person to distinguish between beliefs based on matters of taste, preference, and wishful thinking and beliefs based on good reasoning and solid evidence.
Ethics and Contemporary Issues PHL 248 MW 08/24/26 - 12/13/26 3 PHL 248, 鈥淓thics and Contemporary Issues,鈥� will focus on selected major schools of ethical thought, including egoism and utilitarianism, as well as virtue- and duty-based theories. Students will be encouraged to gain an awareness of the moral dimension of their own lives as they explore such topics as justice, rights, responsibility, authority, punishment, and the good life, in the context of present-day issues. Prerequisite: ENG-130
Ethics and Contemporary Issues PHL 248 TBA 01/19/27 - 05/09/27 3 PHL 248, 鈥淓thics and Contemporary Issues,鈥� will focus on selected major schools of ethical thought, including egoism and utilitarianism, as well as virtue- and duty-based theories. Students will be encouraged to gain an awareness of the moral dimension of their own lives as they explore such topics as justice, rights, responsibility, authority, punishment, and the good life, in the context of present-day issues. Prerequisite: ENG-130
Introduction to Psychology PSY 160 TBA 08/31/26 - 01/22/27 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 TBA 08/31/26 - 01/22/27 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 MW 08/24/26 - 12/13/26 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 MW 01/19/27 - 05/09/27 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 TR 08/24/26 - 12/13/26 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 TR 01/19/27 - 05/09/27 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 TBA 08/24/26 - 12/13/26 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 TBA 01/19/27 - 05/09/27 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Introduction to Psychology PSY 160 TBA 05/10/27 - 08/15/27 3 An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.
Biological Foundations of Behavr PSY 201 MW 01/19/27 - 05/09/27 3 This introductory course explores the relationships between behavior and human biological systems including the brain, the nervous system, and hormones. This course will include topics such as the roles of the nervous system, nerve cells, and the impact of drugs on their functioning. Students will explore both normal and abnormal functioning of the body. Prerequisite(s): PSY 160
